Our Mission
To improve the quality of daily self-care for every Indian by providing affordable, innovative, and effective personal wellness tools.
We aim to bridge the gap between ancient self-care traditions and modern technology, creating solutions that are easy to use, highly effective, and deeply rooted in real customer needs. Our mission is to empower people to feel better, look better, and live better—naturally.
Our Vision
To become India’s most trusted D2C brand for smart self-care solutions—where beauty meets science, and comfort meets results.
We envision a future where every Indian household owns at least one Frizty product that enhances their health, confidence, and quality of life.
Our long-term vision is to grow beyond borders and become a globally recognized brand, redefining how personal care is delivered and experienced across the world.
Our Values
Meet The Founder
Kishan
The Hustler with a Vision
From handling e-commerce orders from a single room in 2019 to leading the operations of one of India’s most exciting personal care brands—Kishan's journey is built on grit, risk-taking, and relentless execution.
After facing a public setback early in his journey, including legal troubles and massive financial losses, Kishan refused to give up. Instead, he channelled his energy into self-growth—through gym, reading, and constant learning.
It was his idea to shift from reselling to brand-building, and his passion for product innovation, research, and user experience helped lay the foundation of Frizty. Today, Kishan leads the product development, supply chain, and growth strategy, ensuring Frizty keeps delivering value and quality to every Indian home.
Meet The Founder
Bhavik
The Mind Behind the Brand
Bhavik is the calm strategist and creative thinker behind Frizty. Where Kishan brings the hustle, Bhavik brings the balance—turning chaos into structure and ideas into strategy.
After going through the same rollercoaster of failures and learnings, Bhavik took charge of everything that required planning, process, and long-term thinking. From designing packaging to coordinating with marketplaces, managing backend systems, and shaping brand identity—Bhavik’s contribution has been pivotal in shaping Frizty into a trusted brand.
His vision for customer satisfaction, brand reputation, and innovation has helped Frizty gain trust and respect in the market.
Together, Kishan and Bhavik turned setbacks into stepping stones and made Frizty a brand built on resilience, results, and real impact.
Behind the Scene
What you see on social media is just the surface. Behind Frizty is a team that works day and night—coordinating operations, doing warehouse inspections, building products, handling customer queries, testing samples from China, and creating every reel with love.
From factory floors to packaging tables, from night edits to early-morning dispatches—every step is handled in-house with hustle, passion, and real grit. This is what truly powers Frizty.
Our Journey
Every brand has a beginning—but ours started from rock bottom.
In 2019, we began our journey from a small room at home, exploring the world of e-commerce. With big dreams and little experience, we started selling multiple products online. As our operations grew, so did our ambition—we moved into a small office, set up warehouses, and expanded our catalog.
But success didn't come easy. One misstep changed everything.
Due to a lack of proper knowledge and guidance, we unknowingly sold copyrighted products under another brand's name. This led to a legal case, a police arrest, and our name getting splashed across newspapers and social media. Our world turned upside down overnight. We lost a huge amount of money, our team scattered, and for a while—it felt like the end.
But it wasn’t.
That lowest point became our turning point. We focused on rebuilding—physically, mentally, and emotionally. The gym became therapy, books became mentors, and failures became our fuel.
That’s when the idea of Frizty was born.
In 2023, we officially launched Frizty—a D2C brand dedicated to upgrading India’s personal care experience. In the beginning, we had no team, no investors, and no roadmap. Just a vision. We did everything ourselves—product development, packaging, marketing, logistics, customer support—every task, every challenge.
We faced manufacturing struggles, fund shortages, shipping errors, and sleepless nights. But we didn’t give up.
With time, effort, and persistence, we built our own R&D team, partnered with trusted manufacturers in China, conducted our own factory inspections, and brought innovation directly to Indian homes.
We are the first brand in India to launch the Electric Gua Sha—a device that became our hero product and revolutionized skincare in the country.
Today, Frizty has
A growing family of 10,000+ happy customers
A presence on Amazon, Flipkart, Nykaa, and Blinkit
Multiple warehouses
10+ marketplace champions
And most importantly—a never-give-up mindset
A strong and reliable customer care support team
10+ marketing warriors
Yes, we failed. We broke. But we stood back up—stronger, smarter, and sharper.
